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Blending technology, integrity, and artistic excellence to create a viewer-focused digital art experience

Client:

Evo.Art

industry:

Digital publishing

entertainment & media

Disciplines:

ux / ui / identity

Evo.art is a virtual gallery curating exhibitions in the evolving metaverse. They collaborate with artists and collectors to present impactful digital artworks that could shape the narrative of this emerging medium. Evo.art's goal is to create a viewer-focused digital experience that seamlessly blends technology, integrity, and artistic excellence. Their team of industry professionals, curators, and passionate advocates aims to transform how the traditional art market operates through their innovative web3 and NFT platform and community.

My design partnership with Evo.art focused on crafting an intuitive UX/UI for their web3 gallery and digital art collecting experiences, as well as solidifying their brand identity. A key challenge I tackled was translating the traditional gallery context into an immersive digital environment - allowing visitors to explore curated exhibitions in a whole new light.

Throughout the project, I worked closely with Evo.art's team to ensure that the digital experience maintained the integrity and artistic excellence of a physical gallery while leveraging the unique possibilities of the metaverse. The resulting design seamlessly blends technology with art, creating a platform that's both innovative and user-friendly.

team:

DESIGN: CHRIS MARTINIé, sharon haejung lee, Jenny rudziensky, ian anderson

STRATEGY: Julia Keller

client: Michele Maccarone

studio: L+R