An immersive storytelling app with three different ways in: A written story, an audio performance, and a short film.
Client:
Alexander
industry:
Digital publishing
entertainment & media
Disciplines:
ux / ui / identity
"Storytelling enters a new dimension"
"The stories are striking, and the attendant video productions are eye-catching."
"What's better than an audio book or a short film? An app that combines both, with the added bonus of an all-star cast"
"There is some good news on the horizon. I am referring to the launch of an innovative new publication, Alexander."
Alexander wanted to shake up classic storytelling and give people an innovative way to experience great stories. The goal was to elevate non-fiction by commissioning works from renowned writers, actors, and directors from around the world.
It's an immersive triple-threat: You can read the written story, listen to the audio narration, or watch the accompanying short film teasers starring A-list actors. We developed proprietary software that enables seamless switching between those formats whenever, wherever, without losing your place. The goal is to make reading more dynamic and accessible in a world where attention is a premium.
Our team guided the product strategy from day one and built the app's core functionality - the content management system, user flows, micro-interactions, you name it. The app has been well-received by users, who appreciate the engaging and immersive storytelling experience.
team:
DESIGN: CHRIS MARTINIé, Ryan Riegner, Kurt Woerpel
development: Ivan Leider, Alex Quedot, Javier TorrÚs
STRATEGY: Alex Levin, Julia Keller, Rena O'Brien
cinematography: Look.inc
client: cameron lamb, Damon Lane
studio: L+R